Influencing Individually: Fusing Personalisation and Persuasion
Shlomo Berkovsky (NICTA)
NICTA SML SEMINARDATE: 2012-05-03
TIME: 11:15:00 - 12:00:00
LOCATION: NICTA - 7 London Circuit
CONTACT: JavaScript must be enabled to display this email address.
ABSTRACT:
Personalized technologies aim to enhance user experience by taking into account users' interests, preferences, and other relevant information. Persuasive technologies aim to modify user attitudes, intentions, or behaviour through computer-human dialogue and social influence. While both personalised and persuasive technologies influence user interaction and behaviour, this influence could potentially be increased if the two technologies are combined to create personalised and persuasive systems. For example, the persuasive power of a one-size-fits-all persuasive intervention could be enhanced by considering the user being influenced and their susceptibility to the persuasion being offered. Likewise, personalised technologies could cash in on increased successes, in terms of user satisfaction, revenue, and user experience, if their services used persuasive techniques. Hence, the coupling of personalisation and persuasion has the potential to enhance the impact of both technologies. This new, developing area clearly offers mutual benefits to both research areas, as is illustrated in this talk.
