Consumer-Oriented Social Media

Temporary Supervisor

Dr Roger Clarke


Social media such as Facebook, Google+, LinkedIn and Twitter exploit consumers. Some are also designed as 'islands' or 'walled gardens', with the content accessible within a single service rather than on the open Web. Social media should be designed to suit the needs of consumers rather than corporations.


Possible software engineering projects include architecture for consumer-oriented social media for both client-server and P2P environments, and delivery of open-source code-segments, a test-harness, and demo apps. Information systems projects are needed to complement software engineering contributions including the identification of consumer-hostile aspects of existing services, descriptions of consumers' needs, prioritisation of social media features, and the expression of requirements in implementable form. All such projects would of course need to reflect previous work in the area, and either extend existing facilities or critique them and develop an alternative to them.

Background Literature

On Technical Aspects • 'The Prospects for Consumer-Oriented Social Media' (June 2014), at • The Diaspora Project, at • The Diaspora Project, at On Privacy Aspects • 'Privacy Aspects of Social Media ', at • 'Privacy and Social Media: An Analytical Framework', at • A Case Study: Facebook, at

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